The Sole Supplier

The Sole Supplier

The Sole Supplier collaborates with Vk Soft Solutions to elevate your digital experience. Vk Soft Solutions, a leading technology partner, enhances The Sole Supplier’s platform with cutting-edge solutions, ensuring seamless functionality and user-friendly interfaces.

About The Sole Supplier

The Sole Supplier was founded in 2013, with the aim to provide accurate trainer news and release information for the UK and European market. Our community of partners (brands and enthusiasts) provide us with new and exclusive content daily alongside our dedicated in-house team of experts.

Curation and selection are key processes for The Sole Supplier. Each item on site is handpicked with insight into legacy, fashion trends, audience and heritage considerations. Through working with over 50 different retailers online, we provide up to date release information on the most coveted footwear from across the continent. The release dates section has become a pivotal destination for the sneaker and streetwear community, especially those looking to stay up to date with trends.

The Sole Supplier’s news section is the landing place for all rumours and breaking information from the footwear community. Visitors will find this section littered with rumoured releases, leaked images and reviews from our team of trusted experts. Video content is also a heavy focus, to give a more dynamic, informative and visual insight into the latest trend from the footwear scene.

The Sole Supplier iOS app relaunched in late 2018, with the purpose of providing an even smoother user experience for the sneaker community. Through our app, we also deliver all the latest releases, launch dates and confirmed stockists.

The challenge

The Sole Supplier understands the critical role that SEO plays in their digital strategy, and they sought a reliable partner who could deliver results. Upon receiving a recommendation, The Sole Supplier turned to VK Soft Solutions, and for over seven years, we have been their trusted partner. We have not only enhanced their digital presence through SEO but have also implemented innovative strategies like social media marketing, driving significant growth in their online revenue.

The Sole Supplier has commended our marketing capabilities, stating, “They have surpassed what most other companies can offer.” This praise reinforces our commitment to delivering exceptional results for all our clients, no matter the industry or scale of their operations.

Services Used:

Business impact

Since partnering with VK Soft Solutions, The Sole Supplier has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, The Sole Supplier has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:


Organic transactions increased


Organic conversion rate improved


Increase new users from organic traffic

Esteemed digital marketing solutions

As part of our partnership, The Sole Supplier has the advantage of having a dedicated VK Soft Solutions account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,

“VK Soft Solutions team were very responsive, clear communicators, and they went the extra mile to make sure the website and reviews changes were made successfully, I would definitely recommend.”

For The Sole Supplier, we put together a robust digital strategy that includes:

+160 %


190 %

Increase in organic sessions

180 %

Increase in organic contact form submissions

Start driving SEO results with VK Soft Solutions