Marketing For Startups: How to Make Your First Website – 5 Easy Steps


When you think of establishing a startup, you face many challenges and questions. While you must ensure all your to-do-list is complete, you must also establish yourself as a serious player in the market. In the process, you might wonder and ask experienced people which is the right way to increase your visibility.

Should you have your website? Had it been a decade ago, people would have told you it depends on your requirement and business plan. However, the story is different now, you need Digital Marketing Services to prove yourself, and the professionals would tell you to have your website to make your presence felt.

Why Do You Need a Website for Your Marketing Startup?

Before we jump into how to make your first website for your startup’s marketing, let’s see why you need a website for your company.

Did you know Google processes over 3.5 billion searches daily and 1.2 trillion in a year? Furthermore, Datareportal reported that 58.4% of consumers purchase services or products online after searching for them. If you are still not convinced by these two figures, then let’s see some other reasons to have a website for the startup.



Whom Should You Get – Web Designer or Web Developer? 

Since you are starting your journey, it is best to have a complete website with the help of a web developer and a designer. A digital marketing agency is the best option for finding a web developer and a web designer who can collaborate to give you the best results.

The web designer is responsible for creating the website’s visual elements and aesthetics. A web developer handles the website’s technical aspect and ensures that the visuals envisioned by the designer are carried out perfectly.

Which Kind of Website Should You Get? 

One of the critical elements in making your startup successful with a website is to have a responsive website. If you are wondering why, you need a responsive website, the simple answer is that it adjusts to the visitor’s viewpoint.

Also, a responsive website is mobile-friendly, and all the visual elements are displayed on the mobile device’s small screen without any issues.

A responsive website also has design and UX elements that help with branding. Some other benefits that it offers are:

Fluid and flexible grids: The component allows the movement of the grids into a single frame instead of moving the visual elements on every page.

 Navigating the space: There is no overlapping with the responsive design, and the presence of blank space gives the website a decluttering effect.

 Dictating the Content: With the help of HTML code, the website’s content can be dictated on how it should be displayed based on the screen width and range.

 Automatic Resizing: Based on the screen’s width, videos and pictures of the website resize automatically.

The menu is Adaptable: The navigation bar cascades or floats when the website is viewed on a small screen.

 Scrollable Column: A single scrollable column is shown on a small screen based on the order priority, even when the website has multiple columns.

Get Your First Marketing Startup Website 

Now that we have covered the basics of why and what kind of website you should have for your marketing startup, let’s see the steps you require to build your website.

Step 1: Domain Name

Your business has a name, which should be the parent URL or the domain name. When you are searching online to get your domain for the website, consider a few alternative domain names since there is a possibility that your first choice is already taken.

Step 2: Web Hosting Service

There are many web hosting services in the market, but you would require a reliable and robust web hosting service to ensure your website is live. If you are unsure which web hosting service to use, look into some of its features. Always remember to find a service that provides:

One of the best ways to ensure you get the best hosting service for your website is by hiring the best digital marketing agency services.

Step 3: Selecting the Website Platform 

Once again, like web hosting services, multiple platforms can be used in building the website. One of the most common platforms used is WordPress. It offers immense flexibility and usability. WordPress is one of the most popular platforms where you have complete control over the website ads a user.

Numerous plugins and features can be customized in WordPress, and by going granular with the design with the UX, you can offer immense surfing pleasure to your customers.

But if you have other preferences for your website platform, talk to the digital marketing company you are hiring to do the work.

Step 4: Installing the Platform 

Since WordPress is a popular platform, many hosting services are installed for the customer. If you have a different service, you must download it manually and install it.

Often this manual process is quite a challenging one for most who is not professional web developer. So, instead of mucking with it and wasting time, get professional help.

Step 5: Designing and Developing the Website 

Want to showcase your ideas for the business and website, this is the time to do it. If you are doing it by yourself, then you have to consider either a premade theme or you can design it from scratch.

Designing and developing a website from scratch can be pretty challenging. So, it is ideal you get help from digital agency services.

Why Get a Professional Help?

While these steps seem pretty straightforward, they require quite a lot of hard work and going back and forth with the designing and development. One of the benefits of having a professional company like VK Soft Solutions do the website for you is to have control over your on-page SEO, which can determine your website rank well from the beginning.

You get the SEO tactics from the start as a professional SEO company and website development and designing services. It is the best way to move forward with your marketing startup website, which is ready to be marketed as soon as it is done.